In a recent survey by Vistaprint, 42% of the 1,800 participants said that it was "very unlikely" for them to purchase from "ugly" websites. That’s not so surprising, given that there are plenty of visually appealing and user-friendly competitors’ websites that they can visit instead.

Most modern businesses build and maintain their own website to reach more customers. It’s good to have an online presence, but know that your competitors are also doing their best to optimize their websites for better brand awareness and profitability.