Did you know that your thousands of Instagram followers are a goldmine for potential sales? Yes, they are, but you can’t make the most of this goldmine by simply switching your posts’ filters from Clarendon to Valencia on a regular basis. Turning your Instagram followers into customers requires more than just a finely curated set of photos; it calls for marketing-savvy strategies that can engage current followers and attract potential customers.

Every company wants to get more business out of social media. But to most small- and medium-sized businesses, a social media strategy is limited to the most popular platforms. There are at least a dozen more options however, and we want to take some time to cover the best sites that you’re probably not using, here.

Facebook is constantly working to improve communication between different parties. What started as a means to communicate socially is now used to improve communication at work, too, through Facebook at Work. After spending several years trying to find a way to turn FB into an enterprise solution, Facebook at Work will finally be launched today.

Facebook’s most recent monthly active users numbered over 1.7 billion. Billion, with a ‘b.’ Since creating and managing a page for your business is free, there simply isn’t an excuse to put off doing so another day. Whether your page is being neglected because of low traffic or ROI on the time you invest in it, 1.7 billion is too large a number to ignore.

Technology continues to trend toward increased mobility, and business practices are headed along with it. Apple’s iPad has fairly universal appeal as a personal tablet, but what about its small- or medium-sized business potential? If you own an iPad, it’s likely you’re already using it for email and browsing to help manage your business, but there’s so much more it could be doing.

500+ LinkedIn connections can open doors. It can lead to more business, new clients, and provide social proof to yourself or organization. However, getting to 500+ connections can seem like a daunting task, especially if you have a business to run. So how can you break through and become a LinkedIn power networker? Here are a few tips to get you to 500+.
Network every day
If you’re struggling to grow your LinkedIn network, you may not be spending enough time on the platform.

As a small business owner, you only have so many hours in the day, and managing your social media accounts is likely at the bottom of your to-do list. But while it can be easy to simply put off those social media updates, you know in the back of your mind your business can surely benefit from them.

LinkedIn is a highly useful site, but many small businesses simply don't make the most of it. The problem is that most of the information out there, that SMBs try to model, is focused on tips and strategies for larger organizations. And these strategies are simply not as effective when applied to the SMB. So what can the small or medium-sized business do to actually gain value from their LinkedIn efforts? Here are few tips to get you started.

Whether your business is hit with a brief power outage or an extreme weather disaster, any kind of interruption to your organization’s productivity can cut into your profits. That’s why it is important to have a business continuity plan and utilize BC tools to ensure your organization can stay in operation at all times.

A lot of businesses are still mystified as how to measure just what kind of value they are truly getting from social media. Because it is a medium that is still evolving, it can be hard to understand just what works and what doesn’t when it comes to social media and measuring its value.